McKinsey - The growing importance of software product marketing managers


I encourage you to read the McKinsey paper, The growing importance of software product marketing managers

A Product Marketing Manager (PMM) will help you make money from your new product, which is the goal, right? Of course it its, but that's not the goal of the Product Manager, Project Manager, or anyone in Engineering, Marketing or Sales.

PMMs help software companies meet the demands of today’s commercial environment in three main ways:

  1. Partnering with product management to align the value proposition with market priorities.
  2. Translating requirements to help product and marketing and sales teams excel.
  3. Shepherding the launch process to ensure strong oversight and coordination.

Read the entire paper here.


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