Important questions for Pre-Seed founders, “What is your distribution trick?”
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This thread caught my attention:
Martin Tobias (Pre-Seed VC) @MartinGTobias
One of the most important questions I ask Pre-Seed founders is: “What is your distribution trick?”I have found that having a distribution trick is key to pre-seed success. Getting your first customers.Here are some good and not-so-good answers to the question.Good:
- I have sold into the customers before and have relationships to get first customers
- We have a waitlist of XX
- We did YYY customer discovery calls and x% of them would like to see a product.
- I am on the board of the trade association of customers I will be selling toNot so good:
- Google/facebook ads
- “influencers” yet to be determined.
- We have spent zero on marketing and have no idea where the web traffic comes from, but is free!
- “viral”
- “word of mouth”
- We sell to SMBs and there are a lot of them, so a small percentage is great
One of the most important questions I ask Pre-Seed founders is: “What is your distribution trick?”I have found that having a distribution trick is key to pre-seed success. Getting your first customers.Here are some good and not-so-good answers to the question.Good:
- I have sold into the customers before and have relationships to get first customers
- We have a waitlist of XX
- We did YYY customer discovery calls and x% of them would like to see a product.
- I am on the board of the trade association of customers I will be selling toNot so good:
- Google/facebook ads
- “influencers” yet to be determined.
- We have spent zero on marketing and have no idea where the web traffic comes from, but is free!
- “viral”
- “word of mouth”
- We sell to SMBs and there are a lot of them, so a small percentage is great
X (formerly Twitter)Entrepreneur, Investor, Father to 3 daughters, cyclist, surfer, poker player, and life hacker. Pre-seed up to $500K. pitch me: https://t.co/pat53we2xs
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