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McKinsey - The growing importance of software product marketing managers

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I encourage you to read the McKinsey paper, The growing importance of software product marketing managers A Product Marketing Manager (PMM) will help you make money from your new product, which is the goal, right? Of course it its, but that's not the goal of the Product Manager, Project Manager, or anyone in Engineering, Marketing or Sales. PMMs help software companies meet the demands of today’s commercial environment in three main ways: Partnering with product management to align the value proposition with market priorities. Translating requirements to help product and marketing and sales teams excel. Shepherding the launch process to ensure strong oversight and coordination. Read the entire paper here .
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Envisioning the future . . . 2100

  Working on your long term plan? Read this . . . https://curiousmatrix.com/what-will-the-world-look-like-in-2100/
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Important questions for Pre-Seed founders, “What is your distribution trick?”

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This thread caught my attention: Martin Tobias (Pre-Seed VC)   @MartinGTobias One of the most important questions I ask Pre-Seed founders is:  “What is your distribution trick?” I have found that having a distribution trick is key to pre-seed success.  Getting your first customers. Here are some good and not-so-good answers to the question. Good: - I have sold into the customers before and have relationships to get first customers - We have a waitlist of XX - We did YYY customer discovery calls and x% of them would like to see a product. - I am on the board of the trade association of customers I will be selling to Not so good: - Google/facebook ads - “influencers” yet to be determined. - We have spent zero on marketing and have no idea where the web traffic comes from, but is free! - “viral” - “word of mouth” - We sell to SMBs and there are a lot of them, so a small percentage is great X (formerly Twitter) Martin Tobias (Pre-Seed VC) (@MartinGTobias) on X Entrepreneur, I...
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Interview with Dukie Josh Felser about his new VC fund, Climatic

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Check out this interview with Dukie Josh Felser with his business partner Raj Kapoor about their new VC fund, Climatic Earlier this month, Climactic, a New York City and San Francisco, Calif.-based venture capital firm, launched with a $65M inaugural fund. In conjunction with the announcement, Raj Kapoor and Josh Felser replied to our questions about the firm, their strategy, what they like to see in founders and introduced their portfolio companies. Listen here: https://vcwire.tech/2023/12/29/climatic-joint-interview-with-raj-kapoor-and-josh-felser/
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Check out this Pitchbook analysis of “the seed blip”

 Check out this Pitchbook analysis of “the seed blip” which concludes “Barring the re-emergence of large-investor involvement, the continued growth of seed deal metrics is unsustainable as it stands, given that smaller funds focused on the seed stage will have trouble supplementing the drawdown of their remaining overhang with new funds amid the increasingly harsh fundraising landscape.” Read the full article here: https://files.pitchbook.com/website/files/pdf/Q4_2023_PitchBook_Analyst_Note_The_Seed_Blip.pdf What does this mean for you?
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Read this: Everything An Angel Investor Should Know About The Corporate Transparency Act

FYI, all of us who are business owners and/or shareholders need to report (or have the company report) to FinCEN starting in January 2024 but not later than January 2025 . . .here are the details . . .I expect (hope?) that cap table tools like Carta and Gust will do this for us . . . Everything An Angel Investor Should Know About The Corporate Transparency Act  https://www.angelcapitalassociation.org/blog/corporate-transparency-act/
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Worth re-reading . . .how to do great work

 Here’s a new read for me, “how to do great work”? http://paulgraham.com/greatwork.html#f9n
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