Important questions for Pre-Seed founders, “What is your distribution trick?”
This thread caught my attention: Martin Tobias (Pre-Seed VC) @MartinGTobias One of the most important questions I ask Pre-Seed founders is: “What is your distribution trick?” I have found that having a distribution trick is key to pre-seed success. Getting your first customers. Here are some good and not-so-good answers to the question. Good: - I have sold into the customers before and have relationships to get first customers - We have a waitlist of XX - We did YYY customer discovery calls and x% of them would like to see a product. - I am on the board of the trade association of customers I will be selling to Not so good: - Google/facebook ads - “influencers” yet to be determined. - We have spent zero on marketing and have no idea where the web traffic comes from, but is free! - “viral” - “word of mouth” - We sell to SMBs and there are a lot of them, so a small percentage is great X (formerly Twitter) Martin Tobias (Pre-Seed VC) (@MartinGTobias) on X Entrepreneur, I...
