Reid's DukeGEN Blog

 If you are fundraising, you should check out this “curated” list of VCs https://www.vcsheet.com/ Use the DukeGEN or other network to get warm introductions to these investors.

 A wise associate of mine shared this and I thought you might find value: If you have issued European patents or applications in process, this will impact you. This may have a material impact on portfolio valuations or strategies on how you protect your holdings as well. What. On June 1, 2023, the Unitary Patent will launch throughout the EU with the goal to create a single patent authority for all participating member countries. Currently, a EU patent holder or applicant must apply to have a patent individually “validated” by specific European countries in order to receive patent protection within the validating country. The Unitary Patent system (UPS) is intended to streamline this process and provide protection across all participating countries with a single patent. Beginning on March 1, 2023, entities that hold issued European patents or pending applications will have the opportunity to “opt out” of the UPS. If no action is taken, all patents which issue after June 1, 2023 wil...

 Here’s a treasure trove of 38 secrets to create advertising that sells by David Ogilvy. My friend, Mike Malloy, at McDonough SOB at Georgetown pulled out a few of his favorites that he shared: 1) The most important decision is how should you position your product. 2) The second most important decision is what should you promise the consumer. 4) Your advertising must be built on a big idea to jolt the consumer out of his indifference. 11) Go for the whole hog because it pays to boil down your strategy to one simple promise, and then deliver on that promise. 12) Testimonial commercials are almost always successful - if you make them credible. 13) Problem-solution (don’t cheat!) works by setting up a problem that the consumer recognizes and showing how your product solves that problem. But don’t cheat because the consumer isn’t a moron. She’s your wife. 17) Commercials using on-camera voice do significantly better than commercials using voice-over. 25) 5X as many people read the he...